AIPA-Empowering Spa & Massage Professionals Since 2011

Three ways to become a more effective Spa Therapist.

June 6, 2024BY AIPA

Therapists always need to polish up on skills and become a better communicator to win in a spa business and in life. 

Whether you own a spa or currently holding a job, you might have come across doing sales related job during the performance or at front desk.

So what makes you effective, in both sales and while performing therapies.

1. Always ask questions and Lead.

Many of the best therapist I have met are best communicators. They ask questions. And they emphasize on giving the best answers. The thing is they give more importance to the questions. While interacting with any client, do ask great questions. When you ask good questions, you are doing two things. Displaying your sense of humor, and making client comfortable as if you’ve been knowing each other for long time. The key is you will receive leads; what client’s want, and what to sell.

2. Aware of the incoming sales.

I have encountered many people at the reception and they couldn’t understand why I was there for. To fix this, start viewing client in totally different prospect. Have this in mind that Sales is an Oxygen for any business; sales is all about serving with warm hospitality. It is about helping customers to know about products usage or help to differentiate one service from another. That is how you succeed with incoming sales by helping out.

3. Show your expertise. Solve Problems

To tell you from my experience, not every clients are aware if they have muscle stiffness, or body toxins, or stress level. But successful therapist can comfort them by counseling, which can be in form of good conversation. Being a therapist is also a knowledge bearer of Human Anatomy and Physiology. Use this knowledge to pin-point muscles and stiffness. Tell your customer how-to and where-to drain body toxins. By showcasing this expert level, you are solving their problems. You are gaining somebody’s trust.

This is how you become effective spa therapist while performing at different situations.

Therefore, clients look for ways to respect their therapists, and the value you are bringing to your prospects labels you as an effective Spa Therapist.

— Do write me your opinion —

Reena Shrestha.